This year’s Hag Al Leila celebrations at Al Shindagha Museum were even sweeter with the first-ever collaboration between Al Shindagha Museum, Kinder, and the Talents UAE Business Development team. As part of the event’s focus on heritage and community, Kinder provided an interactive onsite activation, a unique photo opportunity with Qamar, Kinder’s beloved mascot, and a special chocolate giveaway as part of the Hag Al Leila trail – delighting families and visitors of all ages.
Bridging Tradition with Brand Engagement
Hag Al Leila, a cherished Emirati tradition, celebrates the spirit of giving and togetherness in the lead-up to Ramadan. Kinder’s activation was themed around “Good Deeds for Ramadan,” encouraging children to embrace generosity and kindness while engaging with interactive elements.
At Al Shindagha Museum, Kinder’s interactive photo booth featuring Qamar provided a joyful space for families to capture memories, reinforcing the brand’s commitment to shared happiness. Along the Hag Al Leila trail, children received Kinder chocolates as a token of celebration, further enhancing the cultural experience while aligning with the core values of the occasion.
Strategic Partnerships for Cultural Enrichment
This first-time collaboration underscores the potential for brands to connect meaningfully with cultural initiatives. The partnership between Al Shindagha Museum and Kinder exemplifies how global brands can support local traditions while engaging with diverse audiences.
The Talents UAE’s Business Development team is dedicated to fostering commercial and brand partnerships for Al Shindagha Museum, ensuring that future activations continue to bring value to visitors and participating brands. This collaboration with Kinder is a strong example of how corporate sponsorships can enrich cultural experiences while strengthening brand presence in meaningful community initiatives.
Looking Ahead: Expanding Brand Collaborations
Following the success of this activation, we are actively seeking opportunities to engage with more brands for future cultural events. By integrating innovative activations, meaningful brand messaging, and interactive visitor experiences, we aim to create mutually beneficial partnerships that enhance visitor engagement and celebrate Emirati heritage dynamically.
For future sponsorship and partnership opportunities, don’t hesitate to contact our Business Development team (BD@talentsuae.com).